Your Traffic boozer is delivered as a link. The traffic boozer carries all your brands links that you want traffic sent to. As people take action on your traffic boozer (like, share, subscribe, comment, etc), the traffic boozer gives them points and can deliver them digital gifts via their emails (If you are awarding physical gifts, you will choose your winner(s) from the leaderboard and deliver the gift(s) yourself). More points and gifts are rewarded to people who share your Traffic boozer to their audience!